Anastasia Beverly Hills's president Norvina Soare had just launched back to back collections of ABH x Alyssa Edwards ('Backrolls?') followed closely by ABH x Jackie Aina. With barely a moment to breath in between collaborations, Norvina Pro Palette Vol. 1 was quickly launched.
Followed by Norvina Pro Palette Vol. 2.
And then again followed by Norvina Pro Palette Vol. 3.
I wonder why a powerhouse like Anastasia Beverly Hills is churning out palettes so quickly? They seem to be following Colorpop's model of new releases every week, which can get overwhelming at times. But unlike Colorpop, which has a lower price point so its consumers can justify the purchase, ABH palettes retail for a whopping $60 USD.
 |
| ABH Norvina Vol. 1 |
 | |
|
 |
| ABH Norvina Vol. 3, releases Sept 26 2019. |
The palettes look absolutely beautiful and swatches seem to be holding up well to ABH standards. For a casual consumer, the palettes might seem fun and a good investment in their beauty kit, with so many colorful and quality pigments. However, for other consumers who have already built up their collection of eye shadows, they may want to give this collection a miss. It's also the fact that the palettes are rolling out so quickly with barely weeks in between releases. Perhaps Norvina wanted to corner the market before the holiday season. I think it's better to let your customers breath in between eye shadow palette releases, to help build up the hype.
Will you be purchasing any of the ABH palettes this season?
No comments:
Post a Comment